Jeffrey Schoonover

Jeffrey heads Peninsula Lifestyle Capital, PLLC, a niche consulting and advisory firm trusted by Fortune 500 companies and entrepreneurial start-ups alike. Its insightful personalized approach to providing business, financial and investment services has forged enduring relationships across a wide spectrum of enterprises.

Jeffrey has been a growth advisor to global entertainment brands such as Nederlander Worldwide, the Seminole Tribe of Florida and  Hard Rock International, and was board advisor to sovereign gaming tribes for a decade. Most recently he advised local and national casinos, universities / high school networks, and national brands, on metaverse and esports strategies, bringing a depth of audience and engagement to power each program launch.

The company holds direct investments as shareholders and Limited Partners in entertainment and sports sectors in, professional sports in esports teams; Misfits Gaming Group, Misfits Berlin, Europe LEC Riot Games, Florida Mayhem Overwatch League, Florida Mutineers Call to Duty World League, Blizzard Entertainment, and Level Up Management which subsidiaries operates Ultrastar Multitainment Centers at Harrah’s Casinos.